I realised pretty late until today that none of the websites of leading Bangladeshi companies have a website in Bangla language. Do you think why or why not companies should have websites also available in Bangla? Open for debate.
Do our companies still consider Facebook to be a tool to connect with 'friends and family' and not with consumers? Do our companies maintain any 'fan pages' in Facebook and other leading social media websites? Why or why not?
Do our companies have a video strategy in major video sharing websites such as You Tube or Tube Mogul?
Do our companies consider Twitter as the tool to send periodic updates (Tweets) straight to consumers' handsets (of the followers?). What about bdjobs.com sending tweets as job updates to its followers? I note that some intelligent people have already booked the user names of grameenphone, banglalink in Twitter. I hope they are company insiders, hoping to formulate a digital media strategy for their companies in near future.
Do our companies consider maintaining an internal employee blog, CEO blog or a blog where consumers could interact with them directly?
Just putting up a static website has become so obsolete for today. Interaction and individuals are at the core of today's internet based business strategies. The sooner and the quicker companies can leverage internet for their business objectives, the better they can outperform the competition.
2 comments:
I think Bangladeshi companies are yet to realize the potential of social media aka web2.0. It's no longer enough to have a marketing and branding strategy for the real world, if you want to survive in the global market, you need to maintain an active presence in the online sphere too. The sooner our companies realize this, the better.
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